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Now that you have a little more information about the basics of Instagram’s symbols and buttons and when to use them, it’s time to start engaging with content. Refer to the infographic below for a quick overview of Instagram symbol meanings: Engage

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When you first download the app and start looking around, the amount of different symbols and imagery can be a little overwhelming.

Other ways to find people to follow include searching for hashtags (#exploreNL or #loveStJohns if you’re looking for Newfoundland-specific content, for example).

However, if you want to search for users not in your personal contacts, click on the magnifying glass icon at the bottom of your screen and Instagram will show you some videos, Stories (we’ll get into those in a minute), and photos by users they think you might like. Find People to Followīecause you’ve already connected your Instagram account to Facebook, you should be automatically prompted to individually follow people in your friends list. To do so, click on a post of theirs, and then choose Turn on Post Notifications from the menu. To see more of the accounts you care about, simply engage with their posts and, if you never want to miss someone’s post, turn on notifications. Like Facebook, Instagram uses an algorithm to determine what content to show you and when, so don’t panic if someone suddenly drops out of your timeline. Instagram Basics For BeginnersĪfter signing up for an account, the next step is to follow some other users and look at their photos. Get our monthly dose of the digital marketing trends and insights you need to keep you on top. WANT MORE GREAT DIGITAL MARKETING CONTENT?

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To do so, find: Settings > Switch to Business Account.įor inspiration on how to run a successful Instagram business page, check out these 20 Great Instagram Business Accounts. Doing so will let you view insights and stats relating to your engagement, will keep your profile set to “public”, as well as let you add a business address, phone number, and store hours. If you plan on using Instagram as a tool to market your business, then you’re going to want to switch your account from Personal to Business. This step will come in really handy both for when you want to post directly to Facebook from Instagram, and for finding people to follow that you personally know. Enter your email, and then connect your account to Facebook. Once the app is opened, click on the Sign Up prompt.

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You should also choose an easy-to-recognize username that will help your audience reach you successfully, this can be your full name, or even the name of your business. STEP 1: CREATING AN ACCOUNTĬreating an easy-to-identify profile is one of the first steps to starting a successful Instagram account. When you launch the app for the first time, it will take you through the account setup process.

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While there is a website interface, it contains extremely limited functionality in that although you can view your feed and update your profile, you can’t post any content. Instagram is primarily a mobile-only application. Beginner’s Guide To Instagram: Signing Up For Instagram Roughly 71% of businesses use the tool as part of their marketing strategy, and 90% of users follow a brand ! If you run a photography or other visual arts business, you’re probably already on Instagram, but no matter what kind of industry you’re in, the service should be part of your social media strategy. What social media entity is owned by Facebook, has 1 billion monthly users, and has a higher audience engagement rate than Facebook and Twitter combined? If you said Instagram, you’re right. Just getting started with Instagram? We’ve created a beginner’s guide to Instagram to help you with everything you will need to make Instagram work for you or your business.